Categories
Announcements

Front-end live editing is already here!

Hey Sellfers! Did you hear the news? Customizing webshops on sellfer.com now became even easier. From today you can edit the whole design of your webshop not from the admin but directly from your front-end. You’ll quickly learn that live editing of the design is much easier and useful.

What is new:

  • Add new modules directly on the shop’s homepage

  • Added function to enable/disable every module and make it visible when it’s ready to be published online

  • Customize the color palette of the shop with your favorite colors

  • Chose from the most popular fonts for websites

  • Customize icons across the shop by your vision

What are the benefits:

  • see how changes look on the webshop while making them

  • navigate through different pages to see how colors and fonts combine

  • see no difference between what’s in editing mode and what’s live on your webshop

Don’t waste time go and try it right now!

Categories
Guides

Is your online store ready for Black Friday?

In this article, we’ve gathered some tips that you may find useful and will help you prepare your store for Black Friday.

Over the last few years, it’s been found that in the top 20 of the searched keywords is the phrase “Black Friday”. The first thing you need to do in order to create a successful Black Friday campaign is to create a landing page. Landing pages are things that help retailers attract more customers and get buried in sales.

Research shows that customers are making preliminary research into the bargain purchases that will be available during the Black Friday and right on the day they already know exactly what they’ll buy.

As we said earlier we are going to give you some tips from the kitchen about what to include in your landing page:

  • Start date of the sales
  • Countdown timer
  • Newsletter email invitation
  • Methods of delivery
  • Return policy

If your landing page is not still “live”, you need to add it in the XML map of your site, so Google can find and index it and therefore start showing in search results.

Prepare your landing page

Your landing page is the center where customers can see all your offers. It must be clear for the customer where he needs to go to buy desired products, so this must be placed on the landing page, too.

Prepare your website

1.Page speed

Optimizing page loading time is now more important than ever. Thousands of users will visit your site for a day, which is great, but will it be able to cope with the sudden influx of such amount of traffic? Loading speed is now essential; visitors do not just want to make a lucrative purchase, but they expect the merchant to provide them with a good experience, which means they do not want to wait for the site to load.

2. Responsive design for mobile devices

In 2015, 60% of black Friday traffic came from mobile devices, and this trend is expected to continue growing in the next years. Due to the nature of the sale, visitors need to act quickly, so your site should work seamlessly. Make sure the site looks good and it’s easy to work with it on a mobile device.

3. Simpler the better

Now is the time to reach those customers who are looking to buy special gifts for Christmas for example. So let your message be clear. Use keywords that show exactly what you are offering.

Black Friday sale: 60% off all winter products
Black Friday sale: 30% off your entire order
Black Friday sale: Shop now, buy 3 pay 2
Take a discount now
Find the perfect holiday gifts now! Limited quantity

4. No obligatory registration

As we said before one-page checkout is the best thing you can do to make your customers satisfied. But in this particular situation, you may want to reconsider even this. The process of registration is clearly unnecessary on this day because customers need to make their orders fast before products are over.

5. Create interactive graphics

Create images that are highlighted, so customers are able to see your exclusive offers easily. You don’t even need a designer for this. You can create cool images that catch the eye with different tools, like Canva, which gives you the chance to create special templates.

6. Advertise

Share your landing page on all your social media accounts. Spread the word about Black Friday offers you’re planning to make. Be sure that you described promotions and discounts customers’ are going to get. But don’t tell everything. Tease them to visit your site to see all promotions.

7. Don’t forget pages “404 Page Not Found” and “No results found”

Customer searches could be negative as a result of several reasons – from misspelling to different regional names of a single product. Don’t lose customers with the “Error page”. Optimize these pages by offering other products or showing the best results of the searched one.

Categories
Announcements

How to create amazing website with free images and videos?

Hi Sellfers! So you’ve created your store and now what? You’ve probably heard that half the impression of an online store is made from the photos. Therefore, you need breathtaking photos but on the other hand, you don’t want to exceed your budget. Most people would bet on pictures from the internet. Well, if that’s your case you need to read this article right away.

So let’s see what are dos and don’ts when using images from the internet

Dos :

  • It is good to use images from specialized sites. They offer a full variety of photos, graphics, videos and etc. which you can use for different kinds of apps.
  • You better use images that show the essence of your business. Make sure that pictures and videos contribute to the creation of the site’s individuality and not just to be there because it looks better.
  • Anyone who understands a bit of design will tell you that it’s preferred to have photos with the correct size, resolution, and orientation. Also, always choose photos with high quality.
  • You need to be careful with what license the image is and how it can be used.

Don’ts :

  • We don’t recommend you to download pictures directly from Google. First, they may not be appropriate for your site at all, such as quality, size, and so on. And secondly, they may have copyrights. You must be aware that using unauthorized images can cause serious consequences.
  • Do not choose too common photos. Still, you want to make your site noticeable and unique.
  • Don’t try to fit an image where it doesn’t belong. For example, a portrait-oriented picture in a landscape-oriented location or vice versa.
  • Last but not least, don’t forget to rename images. This way Google will understand what’s in the picture.

After reading this, you must be a little worried. Don’t be. Sellfer to the rescue. We’ve gathered some pretty interesting and useful sites from where you can download free pictures and videos and forget all your cares.

  • Pixels.com
  • Freeimages.com
  • Pixabay.com
  • Freepic.com
  • Pngtree.com

Other excellent resources for free videos are:

  • Videos.pixels.com
  • Videvo.net

Now you are ready to create an amazing online store, without declaring bankruptcy.

Categories
Tips

Ways to boost your holidays sales

It’s proved that people spent more money during holidays, no matter Valentine’s day, Christmas or Mother’s day. Usually days before holidays people start thinking about what presents to buy for their friends, family, and colleagues. More and more people are looking for presents online among thousands of online shops. Research shows that online shopping has drastically increased over the last years. Considering this, if you are an online shop owner and want to benefit from holiday shopping, you’ll want to read the next few lines.

Have you heard about upselling?

This is a technique whose purpose is to make customers spend more money on an upgraded version of the purchased products. You can also offer your customers free delivery or discount which they will be able to use if order products for a minimum amount. The essence of upselling is to motivate the buyer to spend more money than originally planned.

No obligatory registration

We do not recommend you make registration obligatory for the holidays. Don’t forget that regular customer is the one who needs your products. On the contrary, holidays’ customers buy presents for their families, not something for their needs, so the possibility to return to your shop is small. So you better make the checkout maximum short during holidays. As a matter of fact, it’s better if your store has one-page checkout the whole time, but this is a topic for another article.

Add countdown timer

Research shows that people spend more money when they are limited in time for buying something. You can add a timer that countdowns days to Christmas, for example. Or to countdown the time left for the discount. The idea is to find what is important for the customers and to offer limited time to buy it.

Form discounts in attractive for customers way

If the actual cash discount is not so noticeable, advertise it as a percentage: “30% Discount” instead of “Save $30”.

Real-time support

If your online store doesn’t have an online consultant you may want to think about that. When customers order products for presents, lots of them will want to be consulted.

Follow these simple rules and you’ll see how your sales will increase significantly.

Categories
Guides Tips

How to stand out with a great and recognizable logo

Have an idea for a startup – checked

Find a platform on which to build your online store – check

Start designing your store – checked

Insert the logo of your company … loading

Pretty much this is the sequence of actions when you start a business. The logo is a very important part of your brand. This is the thing that will distinguish you from other sellers. And if your logo is great it will become the part that will stay in customers’ minds and with what they’ll connect your brand.

So after you created your Sellfer online store, it is time to think about your logo. In the next few lines, we will tell you what are the essentials of one great and recognizable logo.

First things first, logo must be simple. What we mean is that it’s not recommended to use complex illustrations and images which are not recognizable at first sight. Also, if your logo is mix of image and text, it is better if the accent is on the text, not the image. A good example of a simple logo is the one of Apple.

Next important thing is the font. It must be easy to read as in a small or big format. A great example of such logo is Nike.

If your logo is colorful, you have to limit the number of used colors. More of the successful logos in the world contain no more than 3 colors. Just think about the logo of CocaCola. And since we are talking about colors, it is good to think whether your logo is as effective in black and white as in color. After all, there might be a moment when you’ll have to print your logo in black and white.

Another good strategy when creating a logo is to think how it will look and sound after 10 and why not 20 years. After all, Nike was founded 1964 and today its logo is one of the most recognizable in the world.

After you know the essential steps in creating logo it’s time to start. We know that not all of you are designers and others don’t have enough money to pay to someone else to create them a logo. Not to mention that the process of explaining to someone your idea for logo, so they can create it for you, sometimes can be really long and frustrating.

That’s why we decide to give you some good examples of websites where you can create your own logo for free, by yourself.

Logojoy.com, Tailorbrands.com and Logogenie.com are websites where all you need to do is write your name, describe shortly in what industry you’re operating and voila! After a couple of clicks you have created your logo.

It’s that simple. And how we said earlier – simpler, the better.

Categories
Announcements

Sellfer and GDPR compliance

General Data Protection Regulation took effect on May 25th. The regulation impacts on how companies all over the world collect and handles their customers’ personal information and more specifically the data of european customers. All companies no matter big or small are bound to grant their users access to their personal data. By accessing their information customers can edit it or completely delete it, as well as to withdraw their consent from certain terms and conditions that they’ve agreed earlier by using the service. The regulation includes every form of personal information of the customers: photos, publications in social media, IP addresses, bank details and ID numbers, such as National insurance number.

As user of Sellfer.com you don’t need to worry about that. Sellfer is GDPR compliant, meaning that at anytime you can access your personal data, edit it or request its completely deletion from our servers. Read our Privacy policy and Terms and conditions to be informed about rights you have under the GDPR and more about how we process your personal information.

GDPR and our customers’ online shops
Since our goal is to ease our clients we’ve created for you privacy policy generator which you can use in your online shops. Neither we, nor you as a shop owner can afford to neglect the regulation especially when there are fines for non-compliance. Having this in mind, we have created Privacy policy and Terms and conditions templates to ensure that your online store also complies with the regulation. We highly recommend you to read and adjust them specifically for your online store.

What to say, we like both ourselves and our clients to follow the rules and keep up with new trends.

Categories
Announcements

Introducing Sellfer

Hello Sellfers!

We are proud to introduce you our platform for online stores and e-commerce – Sellfer.com

After months of hard work and an infinite amount of coffee, we released our baby. It all started as an idea to make e-commerce more accessible for people all over the world and for those who don’t do coding for fun. With Sellfer you can create the online store you’ve always dreamed about in just a few simple steps and start selling products and goods right away. It’s never been easier to start your own business. We’ve thought about what we would like to see in such a platform, what functionalities would be helpful for users to create a shop of their own without all useless steps or paying for more features to make it better. And that’s how Sellfer was born.

Sellfer.com is made for you, the one who wants to start an online business and create something big, not just watching others doing it. Start now and enjoy it. We hope you like what we have created.

Sincerely yours,

Coffee Addicted