Selling digital products is a great way to make passive income. You don’t have to worry about inventory or shipping, and you can spend as much time or as little on your business as you want.
The first thing you need to do is to decide what type of product you want to create. Are you an artist? A writer? A photographer? A musician? Do you want to create a course, ebook, or other training materials for other people? Then it’s time to get busy writing!
Create your product
You have to start with a good product. A digital product is something that can be created and sold online, such as:
A video course or series of videos (or audio files)
- Digital art, graphics
Software and apps
A good digital product solves a problem for its audience, helps them get more done, and provides value to them over time. It can also be entertaining, like an audiobook or podcast series.
Titles and descriptions
Use a catchy title. The title of your product is one of the first things people will see when they come to your store, so you want it to be attention-grabbing yet still relevant and descriptive. You should also make sure that it contains keywords, as this is how search engines will find it.
Keep descriptions short. While the title should be eye-catching, don’t go overboard with how long or flashy your description is; instead, focus on clarity and brevity in order to keep customers from being overwhelmed by information about every single detail of what you’re selling them! A good rule of thumb is only to include between 200 and 250 words at most (and fewer if possible).
Add bullet points for easy reading. If readers have trouble digesting large blocks of text without getting bored or confused along the way, try breaking up paragraphs into smaller chunks with bullet points—this way they’ll be able to take in information more quickly while keeping their eyes focused on one point at a time rather than scanning back over multiple lines each time there’s another sentence present!
Use images whenever possible
Design your product page
While you want to make sure that the design of your product page is appealing and easy to navigate, you also want to ensure that it provides the right information. This page should have everything someone needs to know about your product and why they need it. Here are some guidelines for designing a great digital product page:
- Create a page for the product and make sure it has been optimized for SEO so people can find it when they search online
- Include a description of what the product does, what it’s for, and what makes it different from other similar products on the web. Make sure that this information is easy to understand by adding bullet points or numbered lists where appropriate. Include keywords in your description
- Make sure that you give users a reason why they should buy today instead of waiting until later. You could include a limited-time discount on pricing
- Add testimonials from customers who have used your products before which can help build trust between buyer and seller (this is especially effective if these customers are not affiliated with you in any way).
- Use images of your product in use. If possible try including a video demonstration showing how someone could use your product; videos tend to be more effective than still images when trying to explain how something works because people tend not to understand written instructions as easily but will watch videos over reading text!
- Add FAQs to help your customers get a more informative decision
- Enable writing reviews for the product so customers can see other people’s experiences with your product
- Finally, add contact information so potential customers can find out more information about purchasing such an item by providing links within both text (e-mail) format as well as phone numbers
Set up your email list
Get on social media, create an email list and start building relationships with potential customers. To make sure your customers are always hearing from you, it’s important to set up an email list. With PosFox, this is super easy. You’ve got predefined email templates that can help you connect with your customers. For example, they’ll receive a welcome email that introduces them to your product or service. Once someone has bought something from you and is part of the email list, they’ll receive emails for the status of their order and finally an email to download their digital product.
Invite people to buy from you
After you’ve attracted your audience, it’s time to get them to buy from you. Here’s what you can do:
As we said earlier, make sure your product page is attractive and easy to navigate. People will spend more time looking at a website that looks good, so make sure yours looks professional and modern.
Use a good call-to-action (CTA). A CTA is an element on your website that encourages visitors to take action, like buying the product or signing up for something free (like an email list). You can also include social share buttons so people can easily share with others once they’re ready to commit!
Use social media ads to bring traffic from outside sources such as Facebook Ads or Google Adwords campaigns if possible. This way people who aren’t familiar with your brand won’t feel overwhelmed by trying something new without knowing what they’re getting into firsthand because these ads will give them insights into how awesome it would be before even having entered through another channel
Now that you’ve learned how to sell digital products, it’s time to get out there and start selling! Remember that the most important thing is to have patience as you build up your business. Don’t give up—the right customers will come when they’re ready.