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All about discounts and how to set them properly


You created the perfect store and now want to boost your sales a little bit either for Black Friday or start a Christmas sale. What a better way to do this than to add a discount to products, or why not to a whole category of products. Within the next lines, we’ll be explaining to you what kind of discounts your webshop has and how they interact with each other. There are five kinds of discounts:

  1. Flat discount to a product
  2. Percent discount to a product
  3. Category discount
  4. Global discount
  5. Coupon discount
Flat Discount to a product

The flat discount on the product is the main discount. It overrides all other discounts if the product has any. It decreases the price of the product with the amount entered in the discount field. You can add the start and end date of the discount if you want to. If no dates are set the product will be discounted until you decide to remove the discount.

Percent Discount to a product

The percent discount on the product is the second in command. It will decrease the price of the product with the percent you entered in the discount percentage field. You can add the start and end date of the discount if you want to. If no dates are set the product will be discounted until you decide to remove the discount. Keep in mind that if you enter a flat and percent discount flat discount will override the percentage one.

Category discount

The category discount is the third in line if there is no flat or percentage discount. Add a percent discount to the category and all products that belong to it will use it. If the product belongs to more than one category and all of them have a discount the product will use the bigger category discount. Note that if one product has a flat/percent discount and belongs to a discounted category at the same time the flat or percent discount will override the category discount.

Global discount

The global discount decreases all products from your store with the percent you entered. Keep in mind that if some of your products have their own discount or belong to a discounted category those discounts will override the global one.

Coupon discount

Coupon discounts can be applied to all products no matter if they are discounted or not. Once the option “Apply to discounted products” is marked the coupon can be applied to those otherwise customers will be able to apply coupons only to not discounted products. Coupons can decrease products’ prices by a fixed amount or by a percent. They have a start and end date and can be created for categories or for separate products. 

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Guides

Is your online store ready for Black Friday?

In this article, we’ve gathered some tips that you may find useful and will help you prepare your store for Black Friday.

Over the last few years, it’s been found that in the top 20 of the searched keywords is the phrase “Black Friday”. The first thing you need to do in order to create a successful Black Friday campaign is to create a landing page. Landing pages are things that help retailers attract more customers and get buried in sales.

Research shows that customers are making preliminary research into the bargain purchases that will be available during the Black Friday and right on the day they already know exactly what they’ll buy.

As we said earlier we are going to give you some tips from the kitchen about what to include in your landing page:

  • Start date of the sales
  • Countdown timer
  • Newsletter email invitation
  • Methods of delivery
  • Return policy

If your landing page is not still “live”, you need to add it in the XML map of your site, so Google can find and index it and therefore start showing in search results.

Prepare your landing page

Your landing page is the center where customers can see all your offers. It must be clear for the customer where he needs to go to buy desired products, so this must be placed on the landing page, too.

Prepare your website

1.Page speed

Optimizing page loading time is now more important than ever. Thousands of users will visit your site for a day, which is great, but will it be able to cope with the sudden influx of such amount of traffic? Loading speed is now essential; visitors do not just want to make a lucrative purchase, but they expect the merchant to provide them with a good experience, which means they do not want to wait for the site to load.

2. Responsive design for mobile devices

In 2015, 60% of black Friday traffic came from mobile devices, and this trend is expected to continue growing in the next years. Due to the nature of the sale, visitors need to act quickly, so your site should work seamlessly. Make sure the site looks good and it’s easy to work with it on a mobile device.

3. Simpler the better

Now is the time to reach those customers who are looking to buy special gifts for Christmas for example. So let your message be clear. Use keywords that show exactly what you are offering.

Black Friday sale: 60% off all winter products
Black Friday sale: 30% off your entire order
Black Friday sale: Shop now, buy 3 pay 2
Take a discount now
Find the perfect holiday gifts now! Limited quantity

4. No obligatory registration

As we said before one-page checkout is the best thing you can do to make your customers satisfied. But in this particular situation, you may want to reconsider even this. The process of registration is clearly unnecessary on this day because customers need to make their orders fast before products are over.

5. Create interactive graphics

Create images that are highlighted, so customers are able to see your exclusive offers easily. You don’t even need a designer for this. You can create cool images that catch the eye with different tools, like Canva, which gives you the chance to create special templates.

6. Advertise

Share your landing page on all your social media accounts. Spread the word about Black Friday offers you’re planning to make. Be sure that you described promotions and discounts customers’ are going to get. But don’t tell everything. Tease them to visit your site to see all promotions.

7. Don’t forget pages “404 Page Not Found” and “No results found”

Customer searches could be negative as a result of several reasons – from misspelling to different regional names of a single product. Don’t lose customers with the “Error page”. Optimize these pages by offering other products or showing the best results of the searched one.

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Guides Tips

How to stand out with a great and recognizable logo

Have an idea for a startup – checked

Find a platform on which to build your online store – checked

Start designing your store – checked

Insert the logo of your company … loading

 

Pretty much this is the sequence of actions when you start a business. The logo is a very important part of your brand. This is the thing that will distinguish you from other sellers. And if your logo is great it will become the part that will stay in customers’ minds and with what they’ll connect your brand.

 

So after you created your Sellfer online store, it is time to think about your logo. In the next few lines, we will tell you what are the essentials of one great and recognizable logo.

 

First things first, the logo must be simple. What we mean is that it’s not recommended to use complex illustrations and images which are not recognizable at first sight. Also, if your logo is a mix of image and text, it is better if the accent is on the text, not the image. A good example of a simple logo is that of Apple.

 

The next important thing is the font. It must be easy to read as in a small or big format. A great example of such a logo is Nike.

 

If your logo is colorful, you have to limit the number of used colors. More of the successful logos in the world contain no more than 3 colors. Just think about the logo of CocaCola. And since we are talking about colors, it is good to think whether your logo is as effective in black and white as in color. After all, there might be a moment when you’ll have to print your logo in black and white.

 

Another good strategy when creating a logo is to think about how it will look and sound after 10 and why not 20 years. After all, Nike was founded in 1964 and today its logo is one of the most recognizable in the world.

 

After you know the essential steps in creating logo it’s time to start. We know that not all of you are designers and others don’t have enough money to pay to someone else to create them a logo. Not to mention that the process of explaining to someone your idea for the logo, so they can create it for you, sometimes can be really long and frustrating.

 

That’s why we decide to give you some good examples of websites where you can create your own logo for free, by yourself.

 

Logojoy.com, Tailorbrands.com and Logogenie.com are websites where all you need to do is write your name, describe shortly in what industry you’re operating and voila! After a couple of clicks, you have created your logo.

 

It’s that simple. And how we said earlier – simpler, the better.