MailChimp is a marketing automation platform and email marketing service. You can find it in the Apps menu. To activate the app you’ll need an API key. Go to https://mailchimp.com/ and make a registration if you don’t have a profile. Then follow the steps to get the API key:
- Go to your Account
- Then select Extras
- Choose API keys
- Create API key
- Copy/paste it into your shop admin
- Select an audience, make the app active and save the changes
You can also add a script for pop-up forms and collect the data you need to send your customers more personalized, relevant content.