If you’ve ever tried to choose a domain name, you know it’s not easy. There are so many things to consider! You need to tell your story, but also be sure that the domain name is easy for people to remember. It should contain keywords that help people find your site, but not so many that they get confused or frustrated by all the options they have when trying to reach it. The list goes on and on, which is why we’re here to help.
There’s no one-size-fits-all approach to choosing a domain name.
It’s important to choose a domain name that suits your brand and makes people want to visit your site, so it’s helpful to think about the type of business you’re in and how you want people to feel when they see your URL. Here are some considerations:
Does the word or phrase sound like an industry term? If not, it may be difficult for users to remember what type of business you run. Suppose you’re in the fitness industry, for example. In that case, it might be better not to use “fitness” in the domain name if someone unfamiliar with that term won’t know right away what kind of company they should be looking at (or whether they’d even have an interest).
Can people spell out your URL without having any trouble? This will ensure that people can find their way back again after visiting once—for example, if someone visits [addictedtobackery.com/] they’ll probably remember which domain they were on by remembering its exact spelling instead of writing down various possible combinations like “addicted2backery” or “addic7edtobackery” (Don’t forget about typos!)
Tell your story.
Think about what you want to tell your audience. What is the story of your business? Tell it in a unique way, with a memorable domain name that’s short and simple to say and spell. Make sure it’s easy for people to pronounce, remember, type into their browser and understand.
Consider different types of domain names.
There are a few types of domain names that work well. The most common type is simply your business name, such as “YourBusinessName.com”. If you already have a business name, this is probably the easiest way to go.
Another option is to add a descriptive word or phrase after your business name, like “YourCompanyNameTheBestEver.com”. This makes it easier for users to recall where they’ve heard about you before and helps them understand what kind of product or service you offer.
You can also choose a domain extension like “.net” at the end of your domain name if it’s available (e.g., “YourCompanyNameTheBestEverNet”). Domain extensions help users know that it’s an online resource because many people associate .com with commercial sites and .org with nonprofits or organizations that provide services for free (such as museums). There are many other types of extensions available—just be sure not to use ones that aren’t available in any form! For example: Don’t use hyphens (-), underscores (_), numbers (#), or spaces between words/letters within a word (@).
Don’t focus too narrowly on keywords.
There are two reasons why you shouldn’t focus too narrowly on keywords.
First, when someone types your domain name into their browser, the search engines will help them find it by suggesting common phrases related to your domain. For example, if somebody searched for “Best Portland hotels” and then type (example-domain-name.com) into their browser, Google could suggest that they also look at your website
Second, people don’t always search in a way that matches the keywords you might use in your domain name or meta description. They may think of something else when they look at those words or they may not know exactly what they want until they see it.
Use a familiar and easy-to-remember extension.
The extension is the ending of your domain name, such as “.com” or “.org.” It’s also sometimes called a top-level domain (TLD).
Your website’s extension should be one that’s familiar and easy to remember. If you’re building a website for a company called “FooCorp,” for example, it would be confusing to have your site registered under the .net extension instead of .com or .co.uk.
Also, consider how easy it will be for people to type in your domain name when using their browser address bar: If someone has never seen or heard about this brand before, they may not know how many letters are required for each section of its name when typing into their address bar by hand.
Use all the tools you can and don’t be afraid to think outside the box.
A domain name generator will help you brainstorm ideas, but it won’t tell you if a particular name is available or not. A domain name checker will do that for you, and it can even tell whether or not someone else has already registered the same domain with another extension (like .com). If no other extensions are available for your perfect name, try using an auction service to buy up any domains registered with other extensions.
Domain registrars have plenty of tools and features to help you find a domain name that meets your needs. You can use the same tools to find a name for your business, or for your blog or website.
When it comes to domain names, there’s no one-size-fits-all approach. But by keeping in mind the points we’ve covered here—that your domain name should be short, memorable, and easy for people to spell—you can ensure that your site will be found by search engines and users alike.